Quick: What kind of book comes to mind when you think of this author? Or this one? Chances are, your answer to my first question was something along the lines of “a fast-paced standalone thriller featuring an ex-military policeman named Reacher.” And your answer to my second question was, in so many words, “an eloquently written mystery featuring a diverse cast of African-American characters in an urban setting.” How can I be so sure of this? Because these authors have built a brand for themselves. Their body of work demonstrates a consistency of subject matter and perspective that readers have learned over the years to recognize as their purview. Granted, Mosley... more
Posts Tagged: Branding
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Salt Lake City private eye Gabe Utley’s cousin disappears, shortly after claiming that a “revelation” has prompted him to kidnap Wilford Richards, the ailing president of the Mormon church. The acclaimed sequel to THE TENTH VIRGIN.
